Facebook continues to be criticized for its data collection practices. The media is hammering Google over how it handles data. JPMorgan Chase & Company was vilified for using Palantir software to allegedly invade the privacy of employees. This past June marked the five-year anniversary of The Guardian’s first story about NSA mass surveillance operations.

These incidents and many others have led to an era where the world is more heavily focused on privacy and trust. We’ve seen this reflected in several ways. Europeans have enacted the GDPR. Some global businesses have voluntarily halted certain data sales practices. Many Americans have left Facebook since its privacy scandal erupted. California passed its own version of a consumer privacy protection act.