Anyone who doesn’t use, or at least hasn’t heard of, voice assistants belongs to a very exclusive club. For many, it’s easier to ask Google, Alexa, or Siri a question rather than typing in a search query.

However, as with any futuristic technology, care is called for when it comes to voice helpers. We’ve already posted about how these eerily Orwellian smart devices could potentially threaten privacy. Today we discuss a related technology: ads on voice helpers. What are they, and what could possibly go wrong?