Cambridge Analytica Says it is ‘No Bond Villain’

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Cambridge Analytica claimed Tuesday it was “no Bond villain” as it vehemently denied exploiting Facebook users’ data for the election campaign of US President Donald Trump.

The marketing analytics firm stressed it had deleted data about Facebook users obtained in breach of the social network’s terms of service.

The information had been gathered via a personality prediction app developed by academic Aleksandr Kogan’s research firm Global Science Research (GSR).