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“Prepare for the worst.”
The surprising nature of a website defacement attack is what makes it so powerful and scary. A message that might be detected and removed in a few minutes, sometimes hours, can have enormous political cost, and result in reputational damage and a loss of trust that takes time to recover. Of course, if the target is a business, there can also be an economic cost.
The Russian-Ukraine conflict displayed the most egregious defacement attacks