Customers are willing to take risks online yet hold businesses responsible for protecting their data.
A global survey by Gemalto finds that despite being aware of online security risks, customers continue to take chances but expect protection from businesses that handle their data – despite only 29% believing that companies will protect their data seriously and 58% fearing a future data breach.
Of the more than 9,000 consumers surveyed, 66% say they will not work with companies that were breached. Around 80% use social media, even though 59% are aware of its risks. Some 87% use online banking, while 34% say they are aware of the risk.