Customer demand for passwordless authentication has grown exponentially since smartphones first began offering built-in biometric readers. While we all crave a less complicated login experience, the average consumer has been clamoring for it for more than five years. In fact, Mastercard sponsored an Oxford University study of consumer sentiment that discovered just that. A staggering 93% of consumers preferred biometric authentication to passwords — and yet so many companies still force their customers to use risky, outdated login credentials.