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The Alphv (aka BlackCat) ransomware group is trying out a new tactic to push companies to pay for their post-breach silence: a clearnet (public Internet) website with sensitive data about the employees and customers stolen from a victim organization.
Like some other ransomware gangs before them, they will also probably use the compromised information to directly contact the affected individuals and notify them about their personal, financial and medical information being available online to anyone who knows how to search for it.