Consumers would stop engaging with a brand online following a breach

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Ping Identity surveyed more than 3,000 people across the United States, United Kingdom, France and Germany to find out what they expect from brands when it comes to the safekeeping of personal information.

The survey reveals many consumers are making drastic changes to the ways they interact with companies and secure their own personal data following a breach:

  • 78 percent of respondents would stop engaging with a brand online and more than one third (36 percent) would stop engaging altogether if the brand had experienced a breach.
  • Nearly half (49 percent) would not sign up and use an online service or application that recently experienced a data breach.
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