At the Security Awareness Summit this August in San Francisco, a video clip was shown that highlights the need to develop holistic security awareness. The segment showed an employee being interviewed as a subject matter expert in his office cubicle. Unfortunately, all his usernames and passwords were on sticky notes behind him, facing the camera and audience for all to see.
I bring this story up not to pick on this poor chap but to highlight the fact that security awareness is about human behavior, first and foremost. Understand that point and you are well on your way to building a more secure culture and organization.