With cyberattacks rising at an alarming rate around the world, cyber insurance has become an increasingly popular layer of protection for businesses across all sectors. However, despite its clear appeal as a means of supporting and augmenting cyber risk management, insurance might not be the right fit for all companies in every circumstance. In fact, there are compelling reasons why some might be advised to avoid, delay, or at least seriously reconsider buying or renewing a policy —increasing costs, stringent requirements, coverage limitations, and general complexities are but a few.