AVG Business by Avast announces Northamber as new UK distribution partner

London, UK, 15 March 2017 – Avast, the leader in digital security products for business and consumers, today announced a new partnership with one of the UK’s largest independent distributors, Northamber, for its AVG Business by Avast portfolio of products. Northamber, which has over 5,500 active resellers in its UK network, operates a specialist value-add distribution model which delivers complete ‘connect, store and protect’ solutions supported by specialist sales, marketing, product and technical teams.

The agreement involves the distribution of AVG Business’s small business products to resellers across the UK, underpinned with support for marketing, flexible credit, technical guidance and sales training. The announcement comes as AVG Business by Avast attends Cloud Security Expo, London, 15-16 March, where it will be demonstrating its flagship platforms AVG CloudCare, a SaaS endpoint protection suite, and AVG Managed Workplace, a complete managed IT solution.

With a 36 year heritage, Northamber’s personalized approach helps resellers to get the support they need to be able to sell a complete joined up solution whilst minimising delivery, administration and other associated costs as well as the inconveniences of dealing with multiple distributors. It will be offering AVG Business’ core range of AVG AntiVirus and AVG Internet Security for Business products which complement the endpoint devices offered by Northamber and present an entry level introduction to AVG Business. In addition, Northamber will also be delivering AVG Business’ IT platform, AVG Managed Workplace, for end-to-end remote monitoring and management from a single screen.

Commenting on the new partnership, Erik Preisser, Senior Sales Director, EMEA, at AVG Business by Avast, said: “We are delighted to extend our distributor network in Europe with the strong addition of Northamber in the UK. The UK has always been a priority market for AVG and further to our acquisition by Avast, we are now able to expand our presence and offer our partners even more choice and value. Our goal is to continuously improve our customers’ experience in every aspect. Expanding our network of resellers and partners is a key initiative towards achieving that.”

Alex Phillips, Director of Strategy at Northamber, said, “Northamber is thrilled to introduce AVG to our channel customers as we see a great opportunity for both our reseller and MSP partners to benefit from the range of products that AVG offers. We look forward to working with Avast as their core range of business security products truly complements our existing offerings. For example, for companies delivering their own services to end-users, AVG Managed Workplace is the perfect solution to enhance their proactivity and profitability. Adding AVG to Northamber’s existing security solutions ensures we will always have the right solution for the customer.”