More than one third (36%) of adults aged 16–75 trust companies and organizations with their personal data more since GDPR came into effect one year ago, according to TrustArc.

There are positive sentiments toward enforcement activity, and half (47%) of respondents have exercised some of their GDPR privacy rights. 57% of respondents are also more likely to use websites that have a certification mark or seal to demonstrate GDPR compliance.