In the world of security startups, there are those crazy ones. As that Apple ad goes, they are the misfits, the rebels, the troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

Society should celebrate entrepreneurs as agents of change. Yet the entrepreneur’s journey is mired with challenges – raising capital, attracting first customers, earning trust one customer at a time. When a security entrepreneur wins, our digital world is safer.