High-profile security breaches and changing regulations have raised consumer concerns and pressured businesses, establishing 2018 as a landmark year in the data economy.

Original research from Oxford Economics highlights several challenges faced by businesses as they adjust to changing regulations and consumer uncertainty, including a resounding lack of trust — just 8% of consumers strongly agree that they trust businesses to keep their personal information safe.

The research also shows roughly 80% of businesses have superior or strong protections in place for their own operational and financial data, but they are less secure with consumers’ personal (42%) and financial (33%) information.