With the impacts and repercussions of the looming California Consumer Privacy Act (CCPA) on the minds of many privacy professionals, new research from MediaPRO shows more work is needed to train U.S. employees of this first-of-its-kind privacy regulation.

MediaPRO’s 2019 Eye on Privacy Report reveals 46 percent of U.S. employees have never heard of CCPA, which sets specific requirements for the management of consumer data for companies handling the personal data of California residents.

Passed last year and going into effect in January 2020, the CCPA has been referred to as a U.S. General Data Protection Regulation (GDPR) for its scope and focus on data rights. Privacy experts expect the law to apply to more than 500,000 U.S. companies. The 2019 Eye on Privacy Report findings suggest that raising employee awareness should play a key role in preparing for this new regulation.