The threat landscape is getting more dangerous because it’s increasingly easy for malware authors to assemble elements (just in time) and deliver malicious payloads, and the likelihood they’ll get caught is very low.  Moreover, there’s far too much misleading information about cyber threats out there — for example, even though zero day threats receive plenty of press, most companies are more likely to be damaged by an aggressive piece of undetected malware combined with an unpatched vulnerability, which isn’t blocked by a security product that’s only partially integrated.