By now, the General Data Protection Regulation, or GDPR, is in full effect. Users see its impact each time a website asks for permission to collect cookies and in each notification email about updated privacy policies. Companies are being inundated with inquiries about personal information as users are getting smarter about protecting their data in today’s data economy.

Who’s benefitting?

In today’s data-rich world, users are experiencing the fruits of data transparency, thanks to GDPR. The regulation has forced companies large and small to divulge what user data is collected and what is done with it.