Catfishing, the practice of pretending to be someone else online, became a cultural phenomenon through MTV’s popular TV show “Catfish,” driving more attention to our obsession with our online personas.

However, it’s not just social media that needs additional scrutiny. In the wake of several recent major data breaches of personally identifiable information (PII) such as Social Security numbers, dates of birth and addresses, cybercriminals have all the information they need to catfish their way right into your financial life in a process called new account fraud (NAF).