In years past, data privacy was the purview of the chief privacy officer. However, increasingly, CTOs are being tasked with operationalizing a data privacy solution for the company. That’s because data privacy is fundamentally a data issue, with privacy being an outcome of a comprehensive data protection strategy.

In a world of exploding data, it’s impossible for privacy professionals using manual, survey-based approaches to stay on top of this ever-changing sea of information. Companies constantly purchase data from third parties to build better profiles of their customers, so they can offer products and services. They also purchase streams and feeds of data for social media vendors to mash up against their own data so they can “fill in the blanks” on customer profiles.