Despite having almost two years to prepare for the General Data Protection Regulation (GDPR), there are companies across the globe that have done little, if anything, to avoid the hefty fines for non-compliance, despite being directly affected by the new law. In fact, businesses that fail to comply with the new standards for data collection and privacy by the May 2018 deadline could face fines of up to 4 percent of their annual revenue or 20 million euros, depending on which is higher.