Bad bot traffic has increased compared to previous years, comprising almost one quarter (24.1%) of all website traffic and most heavily impacting the financial services industry, according to Imperva.

Bad bot traffic increases to highest levels ever

In 2019, bad bot traffic comprised 24.1% of all website traffic, rising 18.1% from the year prior. Good bot traffic consisted of 13.1% of traffic—a 25.1% decrease from 2018—while 62.8% of all website traffic came from humans.