When accessing alexa.com, users are now greeted by an end of service notice that says the site was retired on May 1, 2022.

Alexa was founded in 1996 and it was acquired by Amazon in 1999. Amazon announced its decision to retire the service in December 2021. The Alexa Top Sites and Web Information Service APIs will be retired on December 15, 2022. Amazon did not share any details on why it shut down Alexa, only saying that it was a “difficult decision.”

One of the most popular Alexa services was “Top Sites,” which provided free lists of websites ordered by Alexa traffic rank.