Although only seeing tepid adoption to date, adaptive access and authentication is set to gain steam among businesses this year as organizations pursue zero-trust capabilities that grant and restrict access to data and systems based on context.

In the latest sign of life in the evolving industry, startup company Oleria announced on March 21 that it had jumped into the market for providing adaptive access that can keep applications secure and allow access while minimizing blind spots and the overprovisioning of privileges. The company’s executives maintained that easing deployment of granular and adaptive authentication will convince business customers to more rapidly adopt the technologies.