Zero trust isn’t a product or service, and it’s certainly not just a buzzword. Rather, it’s a particular approach to cybersecurity. It means exactly what it says – not “verify, then trust” but “never trust and always verify.”

Essentially, zero trust is about protecting data by limiting access to it. An organization will not automatically trust anyone or anything, whether inside or outside the network perimeter. Instead, the zero trust approach requires verification for every person, device, account, etc. attempting to connect to the organization’s applications or systems before granting access.