Webroot, the market leader in next-generation endpoint security and cloud-based collective threat intelligence, today announced that CRN, a brand of The Channel Company, has named Webroot to its 2016 Internet of Things 50 list. This list recognizes companies whose innovative offerings are helping connect objects, computing devices, infrastructure, data storage and data analytics to transform and improve the way we work and live.

Webroot’s security solutions harness the power of cloud-based collective threat intelligence derived from millions of real-world devices to stop threats in real time and help secure the connected world. Webroot’s award-winning SecureAnywhere endpoint solutions and BrightCloud Threat Intelligence Services protect tens of millions of devices across businesses, home users, and the Internet of Things.

Experts are bullish on IoT growth, projecting anywhere from 50 to 200 billion connected devices by 2020 – up from 15 billion today. According to estimations by the McKinsey Global Institute, IoT will have a total economic impact of up to $11 trillion by 2025. Yet, the recent DNS attack using a massive botnet that leveraged poorly protected IoT devices underscores a major weakness in the current infrastructure. When considering that IoT is a logistical and economic force to be reckoned with, it is clear that every organization needs an IoT security strategy.

“Over the next decade, billions of devices will be connected to the Internet and cybercriminals will continue to leverage those devices as an integral part of their attacks unless the industry closes those loopholes with stronger security measures now,” said David Dufour, senior director of engineering at Webroot. “Webroot’s proven technology takes a smarter approach to IoT security with real-time threat intelligence and machine learning to defend against advanced IoT attacks. We are honored to be recognized as a leader and innovator by CRN.”

“The emerging Internet of Things market holds enormous creative potential, with the capacity to touch and streamline nearly every aspect of our daily lives,” said Robert Faletra, CEO of The Channel Company. “CRN’s Internet of Things 50 list celebrates vendors who are exploring this potential with utmost energy and ingenuity. On the very cutting edge of innovation, their offerings are poised to transform the way we live and work with an unprecedented level of interconnectivity. We congratulate each of these vendors on the vision and creativity that has earned them a spot on our 2016 list.”

The Internet of Things 50 list will be featured in the December issue of CRN and on CRN.com at http://www.crn.com/news/internet-of-things/300082968/the-2016-internet-of-things-50.htm.

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