Amsterdam, Nov. 3, 2016 – Gemalto (Euronext NL0000400653 GTO, the world leader in digital security, announces LinqUs SIM Reactivation, the world’s first solution for real-time reactivation of dormant SIMs that allows operators to seamlessly reconnect lost prepaid subscribers at a fraction of normal acquisition costs. Gemalto’s innovative platform is designed to support customer experience management strategies by easing the reacquisition process. Lapsed subscribers can simply reuse their old SIM to instantly rejoin a network, anytime and anywhere.

LinqUs SIM Reactivation automatically detects and reactivates customers trying to use an expired SIM. It also retains churned subscribers’ profile data, giving operators the opportunity to propose tailor-made offers, such as voice/data plans and phone number selection, based on detailed understanding of individual requirements. The whole process is performed in real-time via intuitive screen menus to ensure a smooth subscriber journey.

LinqUs SIM Reactivation is a solid and scalable platform that provides full customization and easy integration with operators’ systems and processes. It is built on a proven Gemalto-owned signaling platform successfully deployed across 135 countries – signaling platforms connect applications to the network to manage user communications. It is ideally suited to heavily prepaid markets such as Africa, Latin America or South Asia where users hop between operators and reacquiring lost customers is a costly exercise. According to a Gemalto survey, 76% of operators interviewed agree that real time reactivation of dormant SIMs with incentive offers is key to regain users¹.

Improving subscriber retention through more effective customer experience management (CEM) is widely recognized as one of the key challenges facing mobile network operators. According to recent research by Ernst & Young, 68% of senior industry executives consider CEM their number one strategic priority².

“Faced with ever increasing competition, mobile operators need to leverage all available channels and customer touchpoints to forge stronger and more personal ties with users,” said David Buhan, Senior Vice President for Mobile Subscriber Services at Gemalto. “LinqUs SIM Reactivation sweeps away the barriers that currently exist between operators and lost prepaid subscribers and effortlessly restores lapsed relationships.”

¹ Informa telecoms.com survey carried out in October 2016 among African operators

² EY – 2015 Global Telecommunications Study: navigating the road to 2020