A new report by The Economist Intelligence Unit (EIU) shows that consumers around the world perceive wide ranging risks in how their personal information is collected and shared with third parties. They want greater transparency and control, as well as commitments from government and industry to protect privacy.

Large shares of the consumers surveyed indicate a host of concerns related to the collection and transmission of their personal information. These range from identity theft to the creation of consumer behaviour profiles, and 74% worry that small privacy invasions may eventually lead to a loss of civil rights.