How valuable is personal healthcare data? Apparently it depends. Based on at least some price comparisons on the Dark Web – the underground online marketplace for cyber criminals – electronic health records (EHR) are not even close to premium goods.

McAfee, now a division of Intel Security, reported recently that the price for an individual medical record ranges from a fraction of a cent to $2.50, while a so-called “fullz” record – name, Social Security number plus financial account information from a credit or debit card can fetch $14 to $25.