Someone has to clean the house, shovel the walk, and mow the lawn. As we grow to adulthood, we realize that this person is us. We either do it ourselves, or we have to earn enough to pay someone else to do it. The Internet has reached a point where we need to take responsibility for our own actions to clean it up.
Many aspects of life present this onus of individual responsibility; there are benefits when we do our part, and consequences when we don’t. Drive responsibly and you can get a discount on your car insurance. Don’t mow your lawn, and in many communities you will get billed when the municipality does it for you.