Beyond the Password Era: Changing Consumer Habits Signal the End Is Near

Advertisement


The death of the password has been rumored for years, but to this day it remains the primary way we identify ourselves online, with the average user now managing well over 100 accounts that require a password. Yet changing tides in the cybersecurity landscape, combined with evolving technology and consumer preferences, indicate that the end of the password era may finally be at hand.

Consumers Embrace Alternatives to Password Protection
In the wake of countless data breaches, consumers are becoming increasingly security-aware and open to changes in the way they identify themselves online. In a recent IBM Security study, respondents ranked security as their top priority over convenience when logging in to the majority of applications.

Advertisement