Consumers care deeply about their privacy, security, and how their personal information is handled

Advertisement


65% of consumers are concerned with the way connected devices collect data. More than half (55%) do not trust their connected devices to protect their privacy and a similar proportion (53%) do not trust connected devices to handle their information responsibly, according to a survey by IPSOS Mori on behalf of the Internet Society and Consumers International.

The survey was conducted in the United States, Canada, Japan, Australia, France and the United Kingdom.

Advertisement