Ad Fraud Protection Firm Pixalate Raises $18.1 Million


The company plans to use the new funds to expand its portfolio to support data privacy and compliance risks – with a focus on regulations such as GDPR, CCPA, and the Children’s Online Privacy Protection Act (COPPA) –, and to expand its global presence.

Pixalate LogoFounded in 2012 and headquartered in Santa Monica, California, Pixalate seeks to eliminate ad fraud across display, app, video, and OTT/CTV.

Pixalate says it currently analyzes over 5 million applications across digital marketplaces, including the Apple App Store, Google Play, Amazon FireTV, and Roku TV, as well as more than 2 billion IP addresses across 300 million CTV devices and 80 million domains, to detect and report invalid traffic associated with malicious ad fraud.