Kaspersky Lab’s Polys Analyze Blockchain-Based Online Voting Patterns on the Rise — with Students and Local Communities Leading the Way

Woburn, MA – May 3, 2019 – According to Polys, a blockchain-based voting platform from Kaspersky Lab business incubator, 15% of blockchain-based voting occurs on college campuses for making joint decisions and everyday choices. The analysis of anonymized metadata from 660 voting sessions conducted from March 2018 to March 2019 showed that polls related to student and municipal issues are the most popular among its users.

Making collective decisions online has become an essential part of our digital lives. This is because it is fast, convenient and feels intuitive for people who are used to using the internet in their daily lives. Polys introduced its blockchain-based online voting platform to give the voting process the convenience of everyday decision-making.

According to the data, blockchain-based voting is a well sought after platform in higher education institutions. Making choices for student councils, student unions and associations constitute 15% of all voting. The data revealed 5% of voting sessions were conducted in municipals or neighborhoods. Decisions made by blockchain voting typically use the platform to choose municipal heads or the initiative that is most in demand. Organizations from the crypto industry, including Initial Coin Offerings (ICOs) and crypto conferences are also interested in blockchain-based polls.

The blockchain-based voting platform usage patterns unveil some insights into where the biggest demand for online voting lies. Since March 2018, 660 polls were created on the platform, with 26,400 people taking part.

Considering other less popular areas of online voting, blockchain voting covers a broad set of subjects ranging from business issues (voting for the best hashtag to support a marketing campaign or the name of a new product) to different aspects of their daily routine (like picking the best profile picture for their online community).

“The use of blockchain ensures that their voices are heard without any alteration,” comments Roman Alyoshkin, head of product at Polys, “Blockchain is one of the most exciting technologies available and generates a lot of attention. This has had a great effect on user engagement – we especially see growing turnout among student communities.”

More information about the solution and technology is available on the website.